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Version vom 13. Februar 2025, 19:52 Uhr

The HCU Google update (pronounced "hoo-see") represents a significant shift in Google's algorithm for the ranking of website content. It shifts away from strictly SEO-optimized articles toward content tailored with users' needs and adds worth. In the end, certain websites have seen their search performance improve after HCU while others experienced decline which has led to debates with digital marketing specialists about its effectiveness as well as its fairness.

The Google's Helpful Content Update was intended to tackle the rise of poorly-written, keyword-stuffed content by focusing on information that is of good quality and aids searchers in their queries. As such, websites who focused on driving large amounts of traffic through shallow keyword-heavy posts would be able to see their ranking as well as visibility decline, whereas sites that focused on improving the user experience through providing helpful and relevant content that are relevant to their customers would enjoy an increase in both rankings and visibility on Google.

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SEOs should monitor their traffic and rankings in Google Analytics 4 regularly as changes like fundamental algorithm updates or HCU algorithm updates could necessitate quick adjustments to their strategies to keep their sites in good standing with Google. When they do this, SEOs can quickly adapt their strategies accordingly to ensure their websites continue ranking well in line with Google's algorithms.

Last, but certainly not the least important, is to note that Google's former HCU system has no longer function as an autonomous system that affects websites twice a year, more so, it's now an integral part of Google's ranking algorithm, which runs on a continuous basis which means that specific ranking drops may no longer be linked to HCU directly, but instead an element of a multitude of signals that Google has incorporated into its main algorithm.